A Soft Landing in the U.S.: enter the market the right way, maximize results, minimize spend.
Hands-on go-to-market support for B2B software and hardware companies. We help you test the market, win first customers and build only what you need, at the lowest cost that works.
Sound familiar?
- You want U.S. customers, but opening a company or hiring full-time feels premature.
- Every dollar counts, and you need to prove traction before you spend more.
- You've hired someone in the U.S., but there's no full plan behind the role, and results are slow.
- You're not sure what to set up first, what can wait, and what it will really cost.
Hands-on go-to-market, at the pace your budget allows
- Go-to-market planTarget customers, positioning for U.S. buyers, channels and a realistic first-year plan.
- Hands-on market entryWe work with your team on outreach, partners, meetings and first deals, not only on slides.
- Lean setupThe minimum structure to sell and deliver in the U.S. A company, office or full-time staff come when traction justifies them.
- Making your first U.S. hire succeedA clear plan, targets and process for the person you hired or are about to hire.
- Partnerships and channelsResellers, integrators and partners that extend your reach without adding headcount.
- Setup when you're ready to scaleEntity, banking, payroll, HR, office and U.S.-hours support, set up in the right order.
- Hardware logisticsPlanning and setting up warehousing, returns and distribution, in-house or with outside providers.
- Labs and data centersDesign and build-out with our partner DLVS.
Your Soft Landing, step by step
First conversation
Free. Where you are, what traction you have, and what's blocking you.
Go-to-market plan
Who to target, how to reach them, what to set up now, what can wait, and what it costs.
Hands-on launch
We work alongside your team to get meetings, partners and first customers.
Build as you grow
Company, hires and office, added when traction justifies them.
From a technology client
Free guide
Entering the U.S. market the right way
A practical guide for B2B software and hardware companies: a staged approach to the U.S., go-to-market essentials, making your first U.S. hire succeed, and the questions to answer before you spend more.
Questions from technology companies
Do we need a U.S. company before we start selling in the U.S.?
Not always. We help you work out the minimum setup you need to sell and deliver in the U.S., and when it makes sense to add a company. For legal and tax questions we introduce qualified advisors.
We already hired someone in the U.S. Can you still help?
Yes. Many companies hire a first U.S. person without a full plan behind the role. We help you build the go-to-market plan, targets and process that person needs to succeed.
How do you keep costs down?
We start with the leanest setup that works and add a company, office or full-time staff only when traction justifies it. You decide how involved we are.
What does hands-on go-to-market mean?
We don't stop at a strategy deck. We work with your team on target customers, positioning for U.S. buyers, partners, meetings and first deals.